Postgraduate Diploma in Digital Marketing
Designed for professionals looking to drive business growth and commercial success. The Postgraduate Diploma in Digital Marketing, powered by the Digital Marketing Institute, utilises DMI’s unparalleled knowledge in Digital Marketing to provide the strategic knowledge, insights, and skills needed to take your business or career to the next level.
About the Postgraduate Diploma in Digital Marketing
This programme provides a deep understanding of Digital Marketing and the latest thinking in Digital Strategy, CX, Search Marketing, Social Media, and Data Analytics. In addition, you will build skills in data-driven decision-making, business strategy and leadership, which are essential for success in the ever-evolving digital landscape.
What you'll study
Gain the skills you need to succeed in today’s fast-paced business environment and uncover new opportunities for growth and advancement.
Upon successful completion, you will receive professional certification from the Digital Marketing Institute, accrediting your advanced skills in Digital Marketing.
Entry requirements
The entry requirements to study the Postgraduate Diploma in Digital Marketing are as follows:
A minimum of a 2:2 Honours degree from a UK or recognised international university, or equivalent qualification; or
Professional experience with a minimum of 3 years of relevant experience which is presented via a portfolio of evidence/supporting references.
Don’t meet the entry requirements? If you have other qualifications or work experience, please contact us to discuss your options.
English language requirements
To study at BPP, it is important that you can communicate and engage in English effectively in an academic setting.
If English is not your first language, you will be required to provide proof of your ability – for reading, writing, listening and speaking in English.
Course details
- Course length
- Part time16 months
- Start dates
- September, January and May
- Study methods
- Online
- Fees and funding
- from £6,215.00Price includes VAT
- Qualification
- Postgraduate Diploma in Digital Marketing awarded by BPP University. Upon successful completion, you will also receive a DMI Expert Level Digital Marketing Professional Certification
- Accreditation
- Digital Marketing Institute
Course structure
Academic and Assessment Support (0 credits)
Professional and Digital Skills for Marketing Practitioners (30 credits)
Search Marketing and Demand Generation (15 credits)
Social Media Marketing (15 credits)
Digital Marketing Analytics and Planning (30 credits)
Digital Business Strategy and Management (30 credits)
How will you study
Contact hours
You will typically have around five contact hours per week, depending on the module. You will need to undertake 15 hours of independent study per week on activities such as practical exercises, forum participation and formative assessment activities.
Learning materials
All required learning materials are provided online as part of the course fee. This reflects modern working practices and minimises our environmental impact. On-demand print versions are available for students with specific learning needs.
Types of assessment
The programme features a variety of assessments including coursework. Coursework is in the form of essays, reports or case studies, while group or individual presentations may be required to assess other competencies
Each module requires students to complete a range of formative tasks and a more substantial formative assessment, which students are encouraged to submit for feedback at the midway point. The formative assessment will enable students to complete a task or activity that is, effectively, a preparation for the summative assessment.
Full details on BPP University's feedback policy on examinations and assessment can be found in the University Policies and Procedures.
Learning support
Access a full range of learning support services for students with any specialist learning needs. View learning support services
Dates and locations
Fees and funding
2026-2027 academic year
No additional fees.
Funding options
Need to discuss finance?
If you have any questions or require help, contact us on 03300 603100.
Get in touch
Apply now
Ready to make your move? Our online application is fast and efficient. Create your account, submit your details, and we’ll guide you through each step.
Set up your personal BPP profile to begin your application and track your progress online
Choose your course, and continue your application through the portal
Provide any documents, like proof of ID and academic qualifications
Our Admissions team will review your application and be in touch if they need more information
If successful, you’ll receive your offer