MSc in Digital Marketing (Online)
Unlock your potential with a flexible, future-ready master’s designed for ambitious professionals. This programme blends academic excellence with hands on projects, giving you the strategic, analytical, and creative skills employers demand. From digital strategy and brand management to data driven marketing and consultancy, you’ll graduate ready to lead in the fast moving digital economy.
About the MSc Digital Marketing (Online)
Kickstart your future with a flexible, career focused MSc in Digital Marketing, studied entirely online.
This programme blends practical projects with cutting edge theory, covering analytics, branding, strategy, and consultancy. You’ll learn from industry aligned experts, sharpen data driven decision making, and build the confidence to lead digital campaigns. Graduate with a globally recognised qualification designed to boost employability and accelerate career growth.
Course details
- Course length
- Part time24 months
- Start dates
- September, January and May
- Study methods
- Online
- Fees and funding
- from £10,500.00Price includes VAT
- Qualification
- Master of Science in Digital Marketing awarded by BPP University
- Accreditation
- Upon successful completion of the BPP University programme, you will also receive the DMI digital certification: Certified Digital Marketing Specialist in Strategy & Planning
What can I do after the MSc Digital Marketing (Online)?
Course structure
Begin your studies with the foundations of digital marketing. You’ll discover how traditional principles of marketing blend with digital platforms, understand how search engines work, and explore how to build a successful social media strategy.
Academic and Assessment Support (0 credits)
This module helps you build a strong foundation of academic skills, ensuring you feel confident when it comes to demonstrating your abilities through the quality of your work.
Professional and Digital Skills for Marketing Practitioners (30 credits)
Develop a strong base in the fundamental concepts and applications of digital marketing. You’ll learn to blend traditional marketing knowledge with the digital and professional skills needed to enter the digital marketing workforce.
Search Marketing and Demand Generation (15 credits)
You’ll explore the principles of Search Engine Marketing (SEM), Search Engine Optimisation (SEO), email marketing and e-commerce. You’ll gain a depth of knowledge on the relative strengths and weaknesses of online and offline marketing channels.
Social Media Marketing (15 credits)
Learn what it takes to plan, execute, manage and report on social media campaigns.
Learn how to effectively utilise data to develop high-level digital marketing plans. In this term, you’ll learn the importance of user experience and how to support marketing activities through key digital channels.
Digital Marketing Analytics and Planning (30 credits)
Gain a comprehensive view of digital marketing analytics and learn how data can be leveraged to develop a comprehensive marketing plan.
Digital Business Strategy and Management (30 credits)
As the task of managing digital marketing and digital teams is intricately linked to the broader strategic challenges facing businesses today, this module encourages you to engage with both current and classic strategic theories to understand the context of strategy in business organisations.
Explore the strategies companies need to build a recognisable brand identity in a digital world and learn how you can harness data to help with problem-solving and stakeholder communication. You’ll bring together everything you’ve learnt into a piece of work that demonstrates you have what it takes to work in senior management role.
Digital Brand Development (15 credits)
In this module you will be introduced to the strategy, frameworks, and tactics companies must develop to build their own brand and become competitive in a digital world.
Data-Driven Decisions in Marketing (15 credits)
This module provides you with the numeracy and data fluency skills you need to analyse, evaluate and initiate data analytics and decision-making projects in an organisation.
Digital Marketing Consultancy Project (30 credits)
Consolidate your learning and experience to date with the opportunity to demonstrate the commercial and business acumen needed to succeed and develop at senior management levels.
How will you study
Contact hours
Depending on your modules, you will typically have around five contact hours per week. You’ll also need to undertake 15 hours of independent study per week.
Learning materials
All learning materials are supplied as part of the course fee. All other learning materials are provided online, to reflect modern working practices and minimise our environmental impact. Print on demand versions are available for students with specific learning needs.
Types of assessment
The programme features a variety of assessments including:
Coursework
Examinations
Coursework is in the form of essays, reports or case studies, while group or individual presentations may be required to assess other competencies. Examinations will be with written elements or multiple-choice questions and may be unseen or part-seen, where assessment material is released in advance.
BPP University offers flexibility in how these assessments are undertaken, and the programmes will utilise online tools where available to deliver assessments. On occasion, some assessments may require attendance at a physical location.
Full details on BPP University's feedback policy on examinations and assessment can be found in the University Policies and Procedures.
Learning support
Access a full range of learning support services for students with any specialist learning needs. View learning support services
Dates and locations
The part-time option of this programme lasts for 24 months.
September, January, and May
Fees and funding
Fees
A deposit of £350 will need to be paid within 48 hours of accepting your offer, in order to secure your place.
In addition to your fees, there may be additional charges associated with your studies if you need to resit an assessment. Full details can be found here.
Funding options
We offer a number of ways to support you with funding your university studies.
Need to discuss finance?
If you have any questions or require help, contact us on 03300 603100.
Why study at BPP University?
Apply now
Ready to make your move? Our online application is fast and efficient. Create your account, submit your details, and we’ll guide you through each step.
Set up your personal BPP profile to begin your application and track your progress online
Choose your course, and continue your application through the portal
Provide any documents, like proof of ID and academic qualifications
Our Admissions team will review your application and be in touch if they need more information
If successful, you’ll receive your offer